About This Event

This session is part of GA’s BYOB X PTO Conference, a day of free workshops, and panel discussions around building your own brand and prioritizing. Check out the full schedule here!

A brand is more than a dope logo. It speaks to your personal mission, provides direction to those on the journey with you, and helps you rise above the noise. Many individuals are stuck in a narrow approach or mindset to brand management, but a growing number are moving beyond to discover the wider, strategic roles that brand strategies play in today’s media-savvy world. Find out how brand development can drive broad, long-term goals while strengthening internal identity, leveraging external resources, and cultivating a more refined brand identity.

Takeaways

• Gain insight on the importance of brand positioning
• Strategic practices to better position your brand amongst competitors
• Learn how to create a brand identity prism