About This Workshop

This session is part of GA’s BYOB X PTO Conference, a day of free workshops, and panel discussions around building your own brand and prioritizing. Check out the full schedule here!

Storytelling is one of the most powerful and influential methods of communication. An activation of emotional reaction through shared experiences and common differences is why people gravitate towards certain brands. It either speaks to their inner self, or it doesn’t.

Storytelling is an art and science which requires an element of mastery to be applied effectively. The interesting aspect of this is that we share our stories every day. The art is knowing how to tell the story, while the science is discovering which components can help you activate a hypothesis before concluding your delivery. Join us to learn how to utilize this strategy for your cause.

Takeaways

• Learn 6 tips to become an empathetic storyteller
• Find out how you can operate from a place of transparency, authenticity, and purpose
• Differentiate Functional Benefits, Collective Benefits, and Personal Benefits
• Learn how to make the customers story your own to attract new faces